Project Type: Hotel new construction
Address: 321 E Dallas Rd, Grapevine, TX 76051
Total Project Value: $35 million
Project Size: approximately 135 keys
Sector: Hospitality
Stage: Procurement and accessibility compliance
Detected by Mercator.ai.
When Mercator.ai detected filings tied to this hotel, it surfaced the opportunity within the platform shortly after submission—well before typical bid lists or local press. Mercator.ai is an AI-driven construction intelligence platform that scans public filings, permits, accessibility reviews, and environmental data and then connects those records to stakeholders and parcels. That end-to-end signal gives builders and suppliers an early edge, allowing teams to spot hospitality work before it’s widely marketed. The live project page is available via Mercator.ai’s project listing, where subscribers can track updates in real time.
Prime Hotel Partners 2017 LP is planning a new hotel at 321 E Dallas Rd in Grapevine, steps from the city’s restaurant and retail corridors. According to the project profile visible on page 1 of the PDF export, the planned value is $35 million in new construction for the hospitality sector, with an estimated program around 135 keys and supporting back-of-house spaces. The location sits on a parcel with recent title activity and prior use noted as auto repair/garage in county records, indicating a change of use as the site transitions to lodging. While final design and branding details will evolve through preconstruction, the program is expected to include a lobby, food-and-beverage space, guest amenities, and structured building systems sized for an upper-select or boutique flag. At this stage, no general contractor is listed on the project profile. According to data available on Mercator.ai, the project remains in procurement with accessibility compliance in progress—suggesting opportunities for qualified bidders to engage early.
The Project Stages panel shown on page 1 highlights Accessibility Compliance activity, including a Texas accessibility review entry with descriptive scope notes. The record also shows that the project was registered and then updated in the fall of 2025, signaling steady movement through entitlement and compliance checkpoints. Land title information in the same export documents a February 21, 2025 transfer event and lists prior site use, reinforcing that the development is converting a previously commercial/industrial parcel to hospitality. Teams watching entitlement timing know these markers often precede design finalization and bid packaging. Subscribers to Mercator.ai receive automatic alerts when entitlement statuses or permits change—turning the project profile into a real-time tracker for business development outreach.
The export’s ownership and title sections identify Prime Hotel Partners 2017 LP as an involved owner entity for the hotel development at 321 E Dallas Rd, and also reference Sunbelt Rentals Inc. within the parcel’s ownership history. That combination—an active hospitality owner coupled with recent land title movement—usually indicates a sponsor consolidating site control while advancing preconstruction. While an architect of record and general contractor are not yet posted on the profile, accessibility review notes suggest scope elements typical of multi-story hotel construction, including light-gauge framed levels and hospitality program build-outs. Firms that have worked with hotel sponsors on comparable mid-rise projects in North Texas may find relational openings here, particularly if they have a track record delivering guestrooms, F&B, and building systems packages efficiently. Tracking the company directory and contact updates on Mercator.ai’s project page will help identify when architect and engineer roles formally post.
Given the technical requirements of hospitality MEP systems, acoustic assemblies, and vertical circulation, the procurement path may trend toward CMAR or negotiated GMP with short-listed GCs—though a competitive hard-bid for select scopes remains possible depending on the sponsor’s strategy. Early scopes likely to be competitive include structural framing, building envelope, mechanical distribution, domestic hot water and laundry systems, commercial kitchen and F&B, guestroom interiors, and life-safety. Accessibility review in progress often means architectural packages are maturing, which is a cue for trade partners to position alternates, long-lead strategies, and value-engineering options. By tracking submittals, permits, and contact changes in Mercator.ai, GCs and specialty subs can time outreach to align with design milestones and anticipated bid package releases, improving hit rates on pre-bid positioning.
Grapevine continues to benefit from DFW-airport-driven lodging demand, year-round convention activity, and destination retail, which together support higher room-night absorption for well-located hotels. The Dallas–Fort Worth metroplex is also seeing sustained investment in upper-select and lifestyle flags, especially near transit and entertainment nodes like Grapevine Mills and Main Street. Projects like the planned 321 E Dallas Rd hotel fit that pattern: walkable sites that can capture both leisure and corporate travel. For teams that want to see where capital is flowing next, Mercator.ai provides a single source of truth connecting parcels, entitlements, and stakeholders across North Texas.
Builders, manufacturers, and suppliers use Mercator.ai to discover early-stage projects, find verified contacts, and prioritize outreach based on real-time signals. The platform ingests fragmented public data—permits, accessibility filings, environmental reviews, and title changes—and ties them to a clean project record. From there, teams can flag projects, follow companies, and receive alerts as scopes evolve. The result is less manual research and a higher probability of being at the table before drawings are finalized. Access the live entry for this hotel via the project page on Mercator.ai and enable alerts to stay in front of updates.
Interested firms can track the 321 E Dallas Rd hotel on Mercator.ai and set alerts for entitlement changes, newly listed contacts, and bid timing. Create a free account on Mercator.ai to follow this and other hospitality developments breaking ground across the Dallas–Fort Worth region.