ProjectMark’s Tom Deane on Transforming Business Development with Construction Tech

In this episode of The Future of Construction, Chloe chats with Tom Deane, Co-founder & CEO at ProjectMark. Tom shares his insights on the evolving landscape of construction technology, including the challenges of technology adoption within the industry and the need for a cultural shift and executive buy-in to ensure successful implementation. For an example of groundbreaking tools shaping the industry, explore how Mercator AI created construction’s first end-to-end market intelligence platform.

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Tom also highlights the importance of understanding workflows and the role of curiosity in driving innovation. Additionally, he reflects on the balance between maintaining day-to-day operations while integrating new tools, providing valuable strategies for construction leaders looking to enhance their business development and marketing efforts. For strategies on improving sales efficiency and integrating innovative solutions, see how building product manufacturers boost sales efficiency with Mercator AI.

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Topics discussed:

• The importance of fostering a culture of curiosity and innovation within construction companies to facilitate successful technology adoption and implementation.  
• Strategies for overcoming resistance to change in the construction industry, emphasizing the need for executive buy-in and user engagement.  
• The role of effective communication in ensuring that all team members understand the benefits of new technology and its impact on workflows.  
• Insights on how to balance day-to-day operations with the integration of new tools and technologies in construction projects.  
• The significance of understanding workflows and identifying pain points to drive meaningful software development and enhance user experience.  
• The evolving landscape of construction technology and the emergence of innovative solutions to address industry challenges.  
• The value of building strong relationships with early adopters and leveraging their feedback to refine products and services.  
• The challenges of competing with legacy systems and the necessity for simplicity and ease of use in new software solutions.  
• The importance of continuous learning and adaptation in both startup environments and the construction industry to stay relevant and competitive.  

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Get in touch with Tom Deane:  

LinkedIn 

Website 

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Get in touch with your host, Chloe Smith: 

LinkedIn 

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Listen to more episodes: 

Apple 

Spotify

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